In today’s changing market, you need to distinguish your home from the rest. The Homebuyer Ready program from Coldwell Banker® provides a win-win situation for both buyers and sellers. Plus, it gives your home a clear advantage over comparable homes in your market. Unique in the real estate market, Homebuyer Ready makes homes more appealing for buyers by providing more information about the property for sale up front. This way, there are no surprises for you or the buyer. A pre-inspection, market analysis and title search are all completed before you enter into negotiations. The result? More potential buyers — and a smoother and simpler way to sell your property quicker. Why invest in making your home Homebuyer Ready? Everyone agrees the market is changing. Homes are taking longer to sell — yet the homes that provide the best value are more likely to move quickly. Homebuyer Ready gives you a way to stand out from comparable homes in your area. Many people spend money fixing up their homes before putting them on the market. With Homebuyer Ready, you can increase the value of your home in the eyes of prospective buyers for a relatively small investment. How do you make your home Homebuyer Ready? Tara Skinner, Your local Coldwell Banker Sales Associate will assist you in completing all the necessary steps to qualify your home as Homebuyer Ready. We’ll recommend and contact preferred companies you select to help you complete a: • Home pre-inspection • Market analysis • Title search and report • Home warranty • Seller’s disclosure statement Getting your home inspected. The first step is to arrange for a home pre-inspection. This will help to get a start on any inspections the lender will require. It should include the procedures that are typical for your area, such as a structural pest inspection, a roof inspection or a complete home inspection by a qualified inspector. Once the pre-inspection is completed, we’ll help you take care of any corrective work as soon as possible so that the inspection certifications can be highlighted as benefits in advertising and promotion. Should there be any outstanding items, they will be fully represented in the Seller’s Disclosure Statement. The message to buyers is clear — you’re confident in your home and the value it represents. Getting your best price through market analysis. We will conduct a market analysis on your property. This in-depth report will tell you what comparable homes in the area have sold for. It factors in specific details of your home, like granite counter tops or a pool, along with the latest market conditions. Together, we will use it to determine the best asking price for your home. And it will also be used to show buyers what a good value your property represents. A clear title report — one less obstacle to closing. By doing the title search before negotiations, you’ve eliminated a common obstacle to closing. A clear title report builds confidence. And by allowing buyers to inspect the Preliminary Title Report before they make an offer, they are aware of any issues such as easements or special conditions and restrictions up front. The security of a home warranty. Home warranties have become an important and popular ingredient among homebuyers. A comprehensive home warranty plan typically provides repair-or-replace coverage for major home systems and built-in appliances during the listing period and for one full year from time of closing. A warranty can help avoid after-sale problems and can give a property a powerful marketing advantage over homes that do not offer one. The seller’s disclosure statement. Today’s homebuyers expect complete, candid, accurate information on the properties they buy. The days of “buyer beware” are in the past, and in recent years many states have embraced the concept of full written disclosure by the sellers. Wherever seller disclosure is being practiced, sellers have come to accept it as a way to protect their own interests and avoid potential after-sale problems and litigation. This statement is automatically part of the Homebuyer Ready program. In areas where written disclosure isn’t yet a requirement, it gives your property a distinct marketing advantage helps to protect the interests of both the buyers and the sellers. A comprehensive plan to sell your home. In addition to the marketing support we offer every seller, we’ll aggressively promote your house with: • A distinctive Coldwell Banker® Homebuyer Ready yard sign rider to call attention to the unique status of your home • Advertising with a Homebuyer Ready designation • A special Seller’s Marketing Packet • A listing on coldwellbanker.com, displaying the Homebuyer Ready designation These additional efforts, combined with yours, will attract selective buyers. Buyers who are attracted by the extra value you bring to the table. And together, we’ll get the best price possible.
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